Marketing Strategies and Election Campaigns

Title of Activity Marketing Strategies and Election Campaigns
Mode of Activity Demo Lecture and  Group Activity
Medium of Instruction Cantonese and English
Description of Activity Marketing campaigns and election campaigns are similar in many ways. In a marketing campaign, we need to effectively market the product to the customers. Similarly, we need to effectively market the candidate to the voters in an election campaign.

Participant can learn how to apply marketing techniques (e.g. marketing research, market positioning) to win an election by short lecture, case study, group discussion and presentation.

Instructor(s) Dr. CHAN Hak Sin, Haksin
Head and Associate Professor of Department of Marketing

Mr. LAU Yee Chau, Alex
Senior Lecturer of Department of Marketing

Related Programme Bachelor of Business Administration (Hons)
(Concentration: Marketing)