Smart Marketing in Smart Cities: When Smart Brands Meet Smart Consumers

Activity Smart Marketing in Smart Cities: When Smart Brands Meet Smart Consumers
Form Demo Lecture
Medium of Instruction Cantonese and English
Description

Participants can learn the key concepts of degital marketing and the smart technology which adopted in several smart cities. They will also explore how the digital marketers leverage on the business opportunities that derived from smart cities implementation.

Instructor(s) Dr. LO Wing To, Lawrence
Assistant Professor of Department of Marketing

Related Programme Bachelor of Business Administration (Honours) (Marketing Concentration)